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Case Studies

Northcote Manor Hotel and Spa

Giving a North Devon venue a national presence.

The Client

Northcote Manor Hotel & Spa dates to 1000 A.D and started life as a monastery, a sanctuary for Benedictine monks and friars. The manor became crown property following the dissolution of the monasteries in 1539. King Henry VIII owned the manor for 21 years, leasing it out to Thomas de Soulemont, a courtier.

Fast forward to the 21st century, Northcote Manor is now a 16-bedroom North Devon escape which boasts extensive grounds including a walled garden, apple orchards, and woodland. Guests enjoy AA Rosette restaurant and intimate spa experiences which include swimming pool, hot tub, steam room, sauna, gym and three peaceful treatment rooms.

The Brief

Northcote Manor needed to grow its presence nationally as a North Devon escape, wedding venue, and newly opened luxury spa.

Objectives

  • Increase website traffic and sales through PPC and SEO.
  • Generate spa days, spa breaks and spa membership sales
  • Engage the email database with email marketing and offers
  • Reduce the need for third party booking sites which take a large % fee on each booking

The Solution

One month of SEO was completed for the spa opening and ongoing SEO for the hotel. The work completed in this time helped grow website traffic by 34% between the period the spa opened and before COVID-19. These are incredible results for just one month of work.

High quality search advertising via Google means we can target anyone researching with intent to book a spa day in a hotel. In addition to this we ran Facebook campaigns for hotel offers each month. With the limited £300 Facebook and Instagram budget, we’re proud to say that we drove over 3000 website visitors per month, plus a ‘special offers page’ which in turn equals thousands of pounds worth of income and full hotel bookings.

The work completed in this time helped grow website traffic by 34%

Feedback

“Bigwave have helped our business grow in the last 18 months, we no longer rely on third party booking sites. We hope that by Spring 2021 we will be able to cancel all contracts and fees to these companies and use some of this saved budget to put into driving direct hotel bookings. It was one of my best decisions to go to Bigwave and I look forward to a long and prosperous relationship with them for the future.

Bigwave are passionate about helping me grow my business. The team at Bigwave are experts in their field and easy to talk to. Bigwave are not just an agency, they are a business growth partner that have supported us throughout.

Working with Bigwave has allowed us to reduce our overheads by cutting costs with third party companies such as booking.com. They have allowed us to generate higher quality more affluent bookings organically rather than relying on people looking for special offers.

Have a talk to Bigwave experts and they will be able help you grow your business via organic search engine optimisation and the use of Google search ads and Facebook and Instagram advertising along with supplementary social media and email marketing.”

Richie Herkes
General Manager

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