Kristin & Gerard Maguire, founders of Individuality Swimming, wanted clarity on where to focus their swim school’s resources – and with the Bigwave Growth Audit, they uncovered untapped opportunities, sharpened their reporting, and saw real improvements in yield, accountability, and efficiency.
“The audit lifted the lid on our business and showed us where to focus. If you want to grow, this will help you concentrate on the right areas.”
Why Individuality Swimming chose the Bigwave Growth Audit
“We needed to understand our growth potential and where best to focus our limited resources.”
Working with Bigwave
“Nick challenged us to think outside the box and step out of our comfort zone – it opened up new ideas and plans.”
The Insights
“The audit revealed bigger opportunities in our region than we had imagined, and gave us a clear focus on our figures and attrition.”
The Results
“Since the audit, our overall yield has increased. We’re more efficient, more accountable, and focused on growth.”
Recommendation
“The audit lifted the lid on our business. If you want to grow, this will help you focus on the right areas.”


